Education, Awareness, and Outreach: Being a good neighbor
General Mills engages in educational and awareness campaigns to promote health, nutrition, and responsibility in our customers, their families, and their communities to nourish lives. We recognize that families and communities are central to maintaining our customer's emotional health, a central component to creating a nourished life.
Our Strategies
Our strategies are tied directly to our mission, to nourish lives by making them:
Risks to Our Stakeholders
General Mills focuses on creating strong relationships with customers and the community by increasing education, awareness, and outreach in areas we think we can help. Corporate citizenship extends beyond the walls of our offices, into the towns, homes, and lives of those around us. Despite the progress we have made, we think there are still challenges facing our ability to effectively educate and engage with communities. These challenges include:
Current key performance measures
suggested key performance measures
Types of metrics used to signal the success of our initiatives and whether or not our relationship with our customers and communities are maximizing value:
- Impact of each donation dollar: number and size of contributions, grants, and donations
- Informed consumer purchases: increase in healthy brands, offerings sales, and advertising expense
- Community impact maximization: number of community service hours per employee
- Integration of ourselves into community as a good neighbor: number of partnerships with local supplier and businesses
- Access of skilled labor and talent: number of jobs created over time period
To understand how we engagement our key stakeholders, please follow the link below: